Checkout widget
Seamless checkout experience
With a focus on user-centered design and data-driven decision making, I have worked to optimize the customer experience in the checkout widget and drive business growth. Boosted sales conversion by 33% for businesses using Hola Cash checkout.
Client
Hola Cash
Services
Product design User research
Industries
Fintech
Date
2020
The challenge
The old checkout experience
The original checkout lacked responsiveness, making it hard to use across devices. Unclear labels, overloaded content, and poor communication of offline payment methods (SPEI, OXXO) led to user confusion and drop-offs—highlighting the need for a more intuitive and streamlined experience.
Checkout
Together with the product team we designed and launched a seamless one-click checkout experience for customers, reducing friction and increasing conversion rates.
Metrics implementation
I worked with Product Design and Engineering to map checkout widget events in Amplitude and Google Analytics, tracking user journeys and conversion funnels. We discovered a major drop-off in the Android OTP flow—only 2.79% reached the success page—leading us to investigate and optimize for better completion rates.
After analyzing the funnel, we tested the OTP flow on Android devices and found that the copy-paste function for the OTP code wasn’t working. It was a quick fix, and the engineering team resolved it within a day. As a result, the conversion rate in this funnel increased by 20% in two weeks.
The checkout experience was successfully enhanced, strengthening the Hola Cash network and positioning the company as a leader in Mexican fintech. We prioritized simplicity and clarity, allowing users to complete payments effortlessly while enabling merchants to integrate the widget with minimal effort and seamlessly join the Hola Cash ecosystem. Users praised the solution for its reliability, ease of integration, and enhanced security. As a result, Hola Cash saw increased customer loyalty, a growing merchant base, and a stronger market presence.
