Paando
Building a cohesive wellness Platform
Paando is a wellness platform designed to help users build healthier habits through curated content, expert guidance, and a seamless digital experience. I played a key role in shaping the user experience, product strategy, and platform implementation within Kajabi’s constraints—ensuring an engaging, high-converting experience.
Client
paando
Services
User research UI & UX Design
Industries
Wellness
Date
May 2023
The challenge
Design approach
We focused on clarity, usability, and engagement, ensuring that users could easily navigate the platform, access content, and track their progress. Key strategies included: • User research to understand motivations and engagement patterns. • Conversion-optimized landing pages designed for clarity and impact. • A structured content flow that made learning and habit-building effortless. • Brand-aligned UI design to create a visually cohesive experience.
By combining thoughtful UX, research-driven strategy, and growth efforts, we created a compelling wellness experience that drives engagement and retention. Paando successfully launched with a seamless user experience, well-defined product flows, and a scalable foundation for growth.
